Indoor and outdoor entertainment company, Watson’s, didn’t just want to tell its customers that life’s best moments start here: it wanted to prove it. The company was looking for a mixed-use corporate headquarters that invited customers into its space for an immersive, authentic shopping experience—supporting online sales with an in-store ability to “try before you buy” on a variety of recreational furniture, fireplaces, game tables and appliances. Yet the space couldn’t be entirely experiential; Watson’s still needed space for its expanding administrative corporate functions.
To give the company and its customers the experience they needed, SHP developed a multi-modal space in three parts: an enclosed gazebo facility for customers to experience outdoor products; an indoor showroom for hot tubs and saunas, theater furniture, fireplaces, billiards and other recreational pieces; and secure second-floor offices for sensitive business functions. In all three locations, the space was designed openly to set the stage for staff-to-customer or colleague-to-colleague interaction that supported the company’s most important cultural attribute: engagement.
- Multi-modal space provided immersive, indoor and outdoor experiences for customers—a unique concept that reinforced Watson’s brand and culture.
- Secure, C-suite space offered a private, supportive environment for company executives, with limited-access entry, ensuite kitchenette and private working space.
- A flexible work environment supports a variety of work styles, from individual-focused to collaborative large groups.