Since 2008, SHP has had a relationship with Cumulus Media, one of the country’s largest broadcasting companies. The media magnate owns radio stations in a whopping 90 DMAs nationwide—each with its own unique culture and community. And when it came time to renovate stations in Dallas, Cincinnati, Chicago, San Francisco and other markets, it was important to Cumulus’s corporate leadership that each renovation have a look and feel that reflected its local roots.
SHP has worked closely with Cumulus to devise a “kit of parts”: standard architectural and design elements that can be implemented in any market, regardless of station format and location. On top of that, we roll out unique elements that communicate the brand characteristics, station format and local community each station calls home.
For example, one might have a live music lounge for hosting intimate, fan-focused performances, as is the case with KFOG in San Francisco. In Chicago, where Cumulus’s offerings have evolved to include multi-channel digital storytelling and a full suite of media arts capabilities, we’ve helped evolve their space to allow for seamless and simple digital content production. And in Dallas, hip studio spaces allow high-profile sports celebrities to provide live color commentary in comfort and style.
- Standard elements for each renovation include a combination of private offices and open workstations, production studios, and flexible break-out areas for collaboration and team meetings.
- Some markets have up to 15 news or talk shows on-air per day, necessitating studio space that can be shared amongst many programs and personalities.
- Architectural and design plans are nimble enough to respond to changing technology, geographic, format and community needs.
- Special attention is given to technology needs, daylighting, natural elements and cityscapes.