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Cruising Down Innovation Road: A Consolidated Workspace for Tire Discounters

Brady Mick

When Tire Discounters, the eighth largest independent and automotive service retailer in the U.S., decided to create a new consolidated headquarters, they turned to SHP’s Workplace studio.

They wanted a contemporary workspace that would facilitate more fluid communication and collaboration across multiple, previously physically disconnected business functions. The end-goal: even better customer service, one of the brand’s hallmarks. Having been founded here in 1976, Tire Discounters also wanted to honor its Cincinnati roots.

So they purchased a 100-year-old, 32,684-square-foot historic building in Cincinnati’s central business district. And then we cut a six-story hole in the middle of it.

Okay, it didn’t quite go like that. But to deliver a design to acknowledge Tire Discounters’ proud past, SHP was particularly focused on its future — including how the future of work at the company’s 135 retail locations impacts the future of work at its headquarters.

You can read more about this work-in-progress in our latest case study: Cruising Down Innovation Road: A Consolidated Workspace for Tire Discounters. Included in our write-up: the six-story floating staircase that, symbolically, says to all who work there that they are connected, part of the same brand, the same vision, the same customer-focused team.

A giant hole was cut into a 32,784 square foot historic building to make way for a 6-story floating staircase, which will be the jewel of the new Tire Discounters headquarters in Cincinnati. The space was designed by SHP.

A giant hole was cut into a 32,784-square-foot historic building to make way for a six-story floating staircase, which will be the jewel of the new Tire Discounters headquarters in Cincinnati. The space was designed by SHP.

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